BMW Logo

Friday, December 17, 2010
BMW could only lead a first reduction to a Profoto Pro 7B Flash standard problem, reset the thing to bring a German movie screen at a crucial time, and ready, dystopian brandvertising mental! Basically, losing the visual cells of the retina stimulated by sensitivity - if you got 'em fire, then close your eyes (or see any white surface like a wall or a piece of paper) are weak, the corresponding cells started the image signals in comparison with its Brain cells that normally unflashed signal. The result? An inversion of the color "cut " letters BMW floating in his visual field. Thank you, science.

    Well, we are a bit thick on BMW, but not tried public approval before zapping MIB-style, the "afterimage" effect only lasts a second or two, and only if you decide to close your eyes, just after the Zap. As the motorcycle rider Ruben Xaus orders flashing holes until the end of its place in the vicinity is a bit Orwellian, but I confess that I agreed to experience the right effect. Well, the reactions of the audience later they were all good, so hat to BMW for breaking the rules and ask for forgiveness rather than ask humbly for permission first.

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