What national treat is celebrated on June 3? Hint: Dunkin’ Donuts is running a trivia contest on Twitter to tie in with the event.
The contest, announced Friday morning, aims to prolong the considerable buzz the donut chain has already gotten thanks to National Donut Day. This morning, Dunkin’, along with rival Krispy Kreme, was a “Hot Search” on Google Trends, and a top Trend on Twitter largely because of deals from both.
On Thursday, Dunkin’ tweeted its offer of a free donut with beverage purchase to its 83,000 followers and put the offer on its Facebook Page, which has 3.5 million fans. Krispy Kreme tweeted its offer — a free donut with no purchase required — to its 8,000 followers on Twitter and touted the deal on its Facebook Page, which has 3.4 million fans.
To keep the discussion going, Dunkin’ launched its trivia contest at around 10 a.m. ET. The winners get $50 Dunkin Donuts gift cards. Sample question: “Which country sells these Smiley Donuts? Russia, Peru or Puerto Rico?”
Dunkin’s promotion is a bit low key compared to last year’s, which was tied in with a celebration of the chain’s 60th anniversary. That promotion not only included a free donut with beverage offer, but the unveiling of a contest called “Create Dunkin’s Next Donut.” The winner: Rachel Davis, whose Monkey-see, Monkey-donut creation, replete with a Bananas Foster filling, chocolate frosting and Reese’s Peanut Butter shavings, went on sale last fall.
The contest, announced Friday morning, aims to prolong the considerable buzz the donut chain has already gotten thanks to National Donut Day. This morning, Dunkin’, along with rival Krispy Kreme, was a “Hot Search” on Google Trends, and a top Trend on Twitter largely because of deals from both.
On Thursday, Dunkin’ tweeted its offer of a free donut with beverage purchase to its 83,000 followers and put the offer on its Facebook Page, which has 3.5 million fans. Krispy Kreme tweeted its offer — a free donut with no purchase required — to its 8,000 followers on Twitter and touted the deal on its Facebook Page, which has 3.4 million fans.
Dunkin’s promotion is a bit low key compared to last year’s, which was tied in with a celebration of the chain’s 60th anniversary. That promotion not only included a free donut with beverage offer, but the unveiling of a contest called “Create Dunkin’s Next Donut.” The winner: Rachel Davis, whose Monkey-see, Monkey-donut creation, replete with a Bananas Foster filling, chocolate frosting and Reese’s Peanut Butter shavings, went on sale last fall.
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